What do some of the tops names in business like Nike have in common? The short answer… They all have garments with their brand screen printed all over them.

What’s The Big Deal With Screen Printed Shirts?

Well, even though most people don’t invest in screen printing or simply don’t care about it doesn’t mean they shouldn’t. Usually, business owners, especially small business owners see this investment as a waste of time because of a lack of super fast returns. Granted, money won’t come pouring from above 5 minutes after leaving the screen printing shop, However, screen printed shirts have a strong potential to have lasting effects on the minds of potential clients that can easily lead to future sales. Think about all the times you spoke to someone and remembered details about the conversation like what kind of shirt they were wearing or how many times have you spotted someone walking down the sidewalk with a pretty eye catching design on? Herein lies the appeal of marketing on apparel. People (or prospective clients) WILL remember your logo, your company colors, slogan and whatever else you decide to print on your shirts… it’s all there painfully visible for all to see.

In-doors or Out-doors?

There are a couple of options with what type of garments you want to represent your business. I’m not referring to the quality or the general type, long sleeve, short sleeve, this brand, that brand, or any of the other millions of choices you have. No, I am talking about in-house garments for your business and it’s employees, more properly labeled uniforms. And secondly, casual screen printed garments you would wear out on the town, on a day off or possibly some type of marketing give-a-way to customers.

First, what does it mean to be wearing a “uniform” in-house? Simply put, it is what employees wear daily to represent a business, a cause or an institution. And guess what? It gushes professional attitude and work place pride. This is without a doubt a necessity for any business with a store front. Your customers may not come out and say it, but they appreciate a professional appearance. It provides a level of security that is needed to build trust with your clients.

As for casual wear, well

And if you’re just walking around town with a t shirt representing your business, what we mentioned above is relevant: People will remember you. More than that, if you have a business t-shirt or hat, just think of how people will come to conceptualize your firm.

Gee, that company has a shirt. It must be big and important.

Admit it. This is what you’d think! This is just one of many advantages to having apparel for your business ready-made and available to yourself and your employees.

And it’s just the sort of thing satisfied customers would appreciate. Just about anyone who patronizes your brand enough will be inclined to purchase a shirt or a hat, or a sticker or a bracelet, and every time they wear it out, they’ll function as free advertising your your brand. This costs a whole lot less than a billboard, and it’s a whole lot better: It’s mobile, it’s more attractive, and it talks! You better bet that people will ask them about the store on their shirt, and you better bet they’ll talk about you positively. After all, they bought your shirt.

And word of mouth is, without a doubt, the most important factor in marketing. If everyone knows your brand, but no one has heard anything about how good it is from anyone they trust, a grand total of no one is going to come to you for anything. And that doesn’t translate to good business.

If you have a good product and provide good service, and you’re confident in your reputation among your customers, you owe it to yourself and your business to get screen printing t shirts that you can wear, that your employees and associates can wear, and that your customers can wear. This is the best way to get the name out, and the best way to make the most of your budget.

High-Quality Screen Printing T Shirts

One more thing: If you’re going to order screen printing t shirts — which you should — make sure that you’re getting high quality material. If your customers like you but are rewarded for their patronage with a scratch, feels-like-barley sweater, they’ll hate you. Don’t do that to them. Spend the money to find the right material, and make sure that the products are quality before releasing them. Wear them for a day yourself — then you can tell if others would want to.